Xeikon, the digital press manufacturer, has launched Xeikon Aura, a program that brings all Xeikon partners together under a central umbrella. Customers, the company says, will benefit from a transparent overview on all tested and approved products offered through Xeikon’s set of industry partners.

“In today’s business environment, customers require integrated solutions in order to fulfill their customer’s requirements. And as each customer needs a specific workflow, successful solutions are those where the right components have been selected, and are capable of being integrated within existing workflows,” says Jeroen Van Bauwel, product manager digital front-end at Xeikon.

“To respond to these market necessities, a robust and fully-encompassing partner-network is vital,” he adds. “For years, Xeikon has invested time and resources building the perfect relationships with a broad range of partners to provide our customers with easy access to any and every service they might want. Bringing together this wealth of business beneficial relationships into Xeikon Aura will provide our customers even more open accessibility to the services they require. And it will allow us to further strengthen the relationships with our partners.”

Xeikon Aura is based on non-exclusive relationships with partners in prepress workflow, variable data authoring tools, MIS systems, finishing hardware and paper suppliers. The program covers all workflow solutions and resources. It offers customers a tool where all research on solution development is brought together in order to let them benefit from the work of Xeikon’s integrations team.

Industry sectors involved in the program include workflow software, paper and print media, and finishing and converting.

A full overview of the partners within Xeikon Aura can be seen here.